MARIAH CAREY: Finally In Fashion

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By Karu F. Daniels, AOL Black Voices

Chart-topping pop music diva Mariah Carey is the new spokesperson for Italian fashion line, Pinko.Throughout the years, Mariah Carey has endured her fair share of harsh criticism for her fashion attire -- or lack thereof.

But today, the high yellow songbird has been validated.

Well, sort of.

The best-selling pop diva was announced as the new face of Pinko's London inspired fashion brand.

According to a rep for Carey, the leading Italian fashion house's campaign was shot by renowned photographer Michelangelo Di Battista and art directed by Giovanni Bianco. The striking images depict Carey in strong sultry poses wearing Pinko's signature sassy, urban designs.

Carey, who now joins an elite list of fashion's biggest names -- such as Naomi Campbell and Elle Macpherson -- who hawked the line, said she was "flattered' with the new opportunity.

"I first discovered this spectacular fashion house while working in Italy, in my favorite place in the world, the Isle of Capri, while recording my latest CD 'The Emancipation of Mimi," she said. "I immediately became a huge fan of the brand, and I bought almost everything in the store. So as you can imagine, when I was approached about doing the Pinko campaign I was beyond excited. The clothes are so stylish and fun, and I'm really looking forward to our new venture together."

Pinko's founder and president Pietro Negra added, "All our campaigns feature famously beautiful women, but this time we wanted not only a beautiful woman, but a musical artist, because music is the greatest channel of communication, it reaches across the generations, perfectly reflecting the Pinko brand's goal: to design clothes for women of all ages."

The latest campaign for Pinko launches in London, and can be seen throughout Pinko's 750 stores worldwide, including a flagship store in London and in Harrods, Selfridges and Harvey Nichols.

Carey is currently shooting the movie 'Tennessee' with acclaimed filmmaker Lee Daniels, the man behind 'Monster's Ball,' 'The Woodsman' and 'Shadowboxer.'

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