By Karu F. Daniels, AOL Black Voices
He may be more known for his lyrical skill than his footwear, but hip-hop veteran Nas has struck a deal to create a signature footwear line.
Named the "Disciple Footwear Collection," the line will be marketed and distributed through 310 Global Brands, which recently brought "Hurricane" -- the best-selling footwear line by platinum-plated West coast rapper The Game -- to the masses.
Nas (legally known as Nasir Olu Dara Bin Jones) is reportedly hands-on in the design process for the specialty line, which will launch in select specialty shops in June.
"310 is not based on a one-size-fits-all approach," he said during the campaign's photo shoot in New York. "It's about customization, expressing your own personal style - and DISCIPLE Footwear Collection by 310 is born out of this same spirit. I'm excited to design styles that respect that we are not all the same - that we're here to celebrate our diversity, our roots, our history."
He purportedly named the brand after his trademark ID, and the title of his 2004 double disc 'Street's Disciple.'
310 founder Marc Laidler said he has respected the rap icon for a long time. "He has never wavered and his street credibility is as true as it was back in the day. Everything Nas does is with style and authenticity, and I'm happy to be going into business with a man whose credentials are in sync with 310's true style."
Comments: (25)
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By: KEISHA2DOLL on 2/16/2007 2:29PM
It's great to see Nas branch out beyond being an artist. Congrats to him!
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By: THE BIG BOSS - Click here to visit my store on 2/17/2007 12:56PM
I MUST SAY THAT THIS NEWS IS QUITE REFRESHING.
NAS IS DESERVING OF THIS DEAL FOR SURE.
HE'S BEEN ON THE FRONTLINE OF HIP HOP FOR MANY YEARS, AND HAS ALWAYS MANAGED TO DROP HIT ALBUMS.
AN ARTIST DOESN'T HAVE TO HAVE A MULTI PLATINUM SELLING ALBUM TO BE A HIT.
THAT'S JUST IN THE EYES OF SOCIETY,
NAS IS FROM THE STREETS, AND IN OUR EYES...EVERYTHING NAS DROPS IS CERTIFIED PLATINUM - BECAUSE IT'S COMING FROM A REAL ARTIST.
NOT SOME MANAGER OR LABEL MADE ARTIST... NAS IS REAL
CONGRATS HOMIE
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By: DeAnna on 2/20/2007 9:02AM
It is good to see NAS branch out into the fashion industry. SMART MOVE!! The rap game only lasts so long for one man.
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By: Dmac on 2/20/2007 12:10PM
NAS is one of the realest, Nas is the Truth.
Nas is one of the best of all-time period. Record sells are cool/great, but content, skills, with knowledge and expression I am a fan of rappers that can rap. Not make one single or records that are about the beats. NAS is old school. He has earned this and deserves this.
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By: .:Larry[Tha]Canary:. on 2/20/2007 1:42PM
Indeed NaS Is A Beast 2 The Mic I Been Waitin 4 Him 2 Drop Sum Gear Now All He Needs Is A Clothing Line Sumthin Witta Marc Ecko Feel 2 It
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By: shakema on 2/20/2007 3:21PM
NAS TRULY DESREVE THIS AND AFTER ALL THESE YEARS OF HARD AND DEDICATED WORK ITS ONLY GETTING BETTER FOR HIM.CONGRATS ON THAT, I WISH HIM NOTHING BUT THE BEST AND A SUCCESSFULL CONTIUNIG FUTURE.
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By: AmericanSwann on 2/20/2007 4:45PM
my guy is a big fan of his. that nasty nas had a nasty attitude, just based on my guy's opinion. what a way to show sum one ur tha bigger guy. i know 3 people taht wont b wearin his shoes
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By: michael on 2/20/2007 5:01PM
YES! i must say so myself NAS really do deserves this in so many different aspects he has been in the game for years and im personally a huge fan he spits tons of knowledge in a lot of his lyrics (EXCELLENT STORY TEllER) thats why he's one of the best that ever did it. I've been supporting his music for years and will continue supporting what ever he do so as far as his footwear line "I AINT MAD AT CHA"
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By: JR on 2/20/2007 5:19PM
damn nas is at it agian those are nice sneakers but you should of saw him on 106 and park those looked better
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By: Krystyle on 2/20/2007 5:36PM
Nas has always been the truth. I will support whatever he puts out. I would like to know when these are going to be available....I want to be one of the first with them...anyone know any sites I can get on to order these?
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