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By Karu F. Daniels, AOL Black Voices
He may be more known for his lyrical skill than his footwear, but hip-hop veteran Nas has struck a deal to create a signature footwear line.
Named the "Disciple Footwear Collection," the line will be marketed and distributed through 310 Global Brands, which recently brought "Hurricane" -- the best-selling footwear line by platinum-plated West coast rapper The Game -- to the masses.
Nas (legally known as Nasir Olu Dara Bin Jones) is reportedly hands-on in the design process for the specialty line, which will launch in select specialty shops in June.
"310 is not based on a one-size-fits-all approach," he said during the campaign's photo shoot in New York. "It's about customization, expressing your own personal style - and DISCIPLE Footwear Collection by 310 is born out of this same spirit. I'm excited to design styles that respect that we are not all the same - that we're here to celebrate our diversity, our roots, our history."
He purportedly named the brand after his trademark ID, and the title of his 2004 double disc 'Street's Disciple.'
310 founder Marc Laidler said he has respected the rap icon for a long time. "He has never wavered and his street credibility is as true as it was back in the day. Everything Nas does is with style and authenticity, and I'm happy to be going into business with a man whose credentials are in sync with 310's true style."
Comments: (25)
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By: Lucas on 2/23/2007 5:47PM
Damm, how many shoes brand do the blacks need, from basketball to rap everybody trying to design a shoe. Can we get some brothers to run the company instead of putting their name on a shoes and saying that I design it. Well give me a good pair of k-swiss and I walk into the sunset
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By: EDWARD L HAMLIN, JD on 3/28/2007 7:11PM
I have been trying to place KWANZAAJEWELRY IN CBS TELEVISION, HTN AND OTHER TV networks for two years. They have turning me down because they feel KWANZAA IS
A CHURCH organization. I have sent them Kwanzaa material showing them that Kwanzaa is in fact a socio-eonomical organization, trying to propergate universical business, love and tranquility. Does any one have a better idea?
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By: EDWARD L HAMLIN, JD on 3/07/2007 2:32PM
Thank you for submitting your product to HSN. After careful consideration, we have determined that KWANZA RING will not be included in HSN's merchandising plan at this time.
Please do not hesitate to contact us in the future if you would like to submit other items to HSN for consideration. As with all submissions, kindly complete the online form at www.hsn.com. The information will be electronically routed to the appropriate buyer for consideration.
Again, thank you for considering HSN. We wish you the best of luck in marketing your product.
Sincerely,
The Merchandising Department
Home Shopping Network
1 HSN Drive
St. Petersburg, FL 33729
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By: Onemus on 3/28/2007 7:06AM
I love album The Leftover tracks of Nas, I found unreleased songs. If you want prelisten tracks you can seach on justmusicstore.com
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By: Onemus on 3/29/2007 4:51PM
unreleased songs of NaS You can search on http://justmusicstore.com
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