By Karu F. Daniels, AOL Black Voices
Jay-Z and Diddy better make room in the closet for Jermaine Dupri.
The newly appointed Island Records President is getting into the fashion fray with his own clothing line.
He revealed plans about a partnereship with rocker Travis Barker (of Blink 182 and + 44) and his clothing company, Famous Stars and Straps, to introduce a capsule collection of co-branded clothing.
"For the longest, everyone's been asking me when I was going to start a So So Def clothing line and why I didn't already have one," Dupri told The BV Newwire this afternoon. "And people always ask me where I get my clothes from. It's something I've been interested in for awhile, but wanted to create the right situation."
The two hit-makers developed the concept and created the designs for the collection, titled So So Famous, which was unveiled earlier this month at the MAGIC fashion and apparel trade show in Las Vegas.
"I partnered with Travis because I've been a fan of Famous for the longest, even before I knew it was his line," the Grammy Award winner added.
"I like the way they market and the fact that you can't find the items everywhere. That's what attracted me. I want to keep it exclusive. Those who want it will be able to find it, but I want to keep with the integrity of the brand."
The limited edition collection features hooded jackets, t-shirts, hats, belts and belt buckles and will be sold at 200 better specialty and boutique stores across the U.S. beginning in April.
"People who buy So So Famous will know that they have something unique and are going to stand out," he concluded.
Comments: (7)
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By: Cassie Wilson on 2/26/2007 12:30AM
I think that's a good idea, for Jermaine to have his own line in clothing , I wish Janet would too, I love Jermaine and Janet they are the most beautiful couple. They seemed to be so happy. I think Janet may do well in movies also. I know this has nothing to do with the topic . But I just wanted to get that in.
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By: datbitch on 2/26/2007 3:31PM
oh why finally a mens petite line ROFL jermaine need to sit down and devise a gameplan to get janet back to the YT's
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By: maxine on 2/27/2007 11:27AM
noooooooooooooooo usher....im still out here waiting for you.if shes won yor heart sshes one lucky girl.
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By: regg on 2/27/2007 3:03PM
That's what it is..but there's only 1 "Louis Vuitton od the South"..that's "kriminaltized geans" only @ ktizedgeans.com
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By: Mz.Bianca on 2/27/2007 6:02PM
I think thats a great idea for Jermaine to start his own clothing line! Big ups!
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By: DeborahJones on 2/27/2007 6:16PM
'That's great. So what if People say he's small. They just jealous cause they don't have their own line. There are aloat of people out there that don't wear the big and baggy clothes. You Go Boy!!!!
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By: MARCY on 2/27/2007 9:46PM
I'm loving the fact that you have your own clothing line, but dat has no value... how bout a so so def housing development plan that allows our people to purchase a home. I mean who wouldn't want a home with the label so so def on it and be able to up grade it to like the Janet collection,but affordable,now dats worth something!!!! you are our voices so tell our people the best way to spend their money not all on things that don't appreciate. but my fam will support & pray for your continued success. do yo thing!!!!!!!!!!!!
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