Black News, Entertainment, Style and Culture - HuffPost Black Voices
iOS app Android app More
January 30, 2015

Black Heroes

ASSOCIATED PRESS

Jordan Davis' Parents Open Up About Coping With Their Son's Death

Jordan Davis
NBC

NYPD Unveils Anti-Terrorism Unit To Deal With Protesters

Bill Bratton
Spencer Platt via Getty Images

$50 Million Lawsuit Planned In Shooting Of Akai Gurley

Akai
ExploreTalent / Facebook / NYT

Town Rallies Behind Doctor, 88, Who May Lose License For Treating Poor Patients From His Car

Doctor Patients Car
Mississippi News Now

What Happens When Transnational Adoptees Learn About Race

Korea Adoption
ASSOCIATED PRESS

#BlackLivesMatter Should Contend With Community Violence, Too

Domestic Violence
Stefano Senise via Getty Images

Officer Who Arrested 69-Year-Old Man With Golf Club Reassigned To Desk Duty

William Wingate
KIRO7

Soon, Not Even 1 Percent Of Fortune 500 Companies Will Have Black CEOs

Don Thompson
Bloomberg via Getty Images

Two Years Later, Chicago Recalls Hadiya Pendleton's Promise

Office 1
Jeffrey Bishku-Aykul

African-American NASCAR Driver Raced Like 'A Great Artist'

Wendell Scott
ASSOCIATED PRESS

The Club Nobody Wants to Join: Mothers With Sons in Prison

Prison Bus
Henryk Sadura via Getty Images

Ex-Cab Driver Lands On FBI's Most Wanted List Of Terrorists

Liban Haji Mohamed
FBI

Historic Black LGBTQ Intergenerational Discussion on Selma

Selma
heyshaelyn/Instagram

The Black Panthers and the Rise of Revolutionary Culture

Black Panther Party Huey Newton
David Fenton via Getty Images

George Zimmerman Assault Case Dropped After Ex-Girlfriend Recants Story

George Zimmerman
ASSOCIATED PRESS

'Black Lives Matter' Protesters Interrupt Capitol Hill Lunch

Capitol Protest
Christine Conetta/Huffington Post

Arizona Tried To Keep KRS-One Out Of Classrooms, So He Went There Himself

Krsone
PYMCA via Getty Images

Texas Executes Man With IQ Of 67

Robert Ladd Texas
ASSOCIATED PRESS

Former KKK Leader David Duke Says He May Run Against Steve Scalise

Steve Scalise
Win McNamee via Getty Images

Larry Wilmore On Bill Cosby: 'He Was Never A Hero Of Mine'

Larry Wilmore
Slaven Vlasic via Getty Images

MLK Children Working To Settle Legal Dispute

Martin Luther King Children
ASSOCIATED PRESS

GOP Holds and Will Continue to Hold Lynch Hostage to Holder

Loretta Lynch
BRENDAN SMIALOWSKI via Getty Images

The Tech Diversity Story That's Not Being Told

Server Room
Mikhail Tchkheidze via Getty Images

Former Detroit Leader Fears For His Son's Life At The Hands Of Police

Kevyn Orr
Bill Pugliano via Getty Images

St. Louis City Hall Meeting Interrupted By Brawl

St Louis City Hall Fight
KMOV

Loretta Lynch Moves Closer To Confirmation

Loretta Lynch
BRENDAN SMIALOWSKI via Getty Images

What's in a Name: Senate Subcommittee Drops 'Civil Rights and Human Rights' From Name

John Cornyn
Tom Williams via Getty Images

Family Reunited With Son Forced Into Child Slavery After Haiti Earthquake Tore Them Apart

Crowdrise Haiti Family
CrowdRise

It's Time for Hollywood to Act Like Diversity Matters

Academy Awards
Toby Canham via Getty Images

FOLLOW HUFFPOST

    1. HuffPost
    2. Black Voices
    1. HuffPost
    2. Black Voices
    1. HuffPost
    2. Black Voices
    3. View all RSS feeds

John Legend On 'Selma' Snubs: 'It Was Oscar-Worthy Work'

John Legend
Slaven Vlasic via Getty Images

This 1 Quote Proves Terry Crews Should Be Everyone's Favourite Feminist

Terry Crews Ama
Young Hollywood via Getty Images

20 Banned Super Bowl Commercials That Never Made It To, Well, The Super Bowl

Peta Super Bowl Ad
PETA

Marvin Gaye's Family Seeks 'Blurred Lines' Appeal

Marvin Gaye
Michael Ochs Archives via Getty Images

WATCH: Sherri Shepherd's Surrogate Speaks Out

Sherri Shepherd Jessica Bartholomew
Inside Edition

Women Review Ridiculously Sexist Super Bowl Ads

Football
YouTube.com

Iggy Azalea Responds After Eve & Jill Scott Diss Her 'Blaccent'

Jill Scott Iggy Azalea Eve
Getty/AP

Kanye & Drake Appear On The Same Song For The First Time In Forever

Blessings
YouTube

Why Did Scandal Dumb Down Olivia Pope?

Olivia Pope
Craig Sjodin via Getty Images

Missy Elliott Will Join Katy Perry's Super Bowl Halftime Show

Missy Elliott
Chris Pizzello/Invision/AP

'How To Get Away With Murder' Recap: "Mommy's Home"

How To Get Away With Murder Mitchell Haaseth
Mitch Haaseth via Getty Images

8 Things Even Football Fans Don't Know About The Super Bowl

138505966
Jeff Zelevansky via Getty Images

If Only Olivia Pope Could Look After Herself As Well As She Does Everyone Else...

Scandal
BSkyB

Jay Z Is Taking On Spotify

Jay Z
Taylor Hill via Getty Images

This Is How Fox's Targeted Marketing Paid Off For 'Empire'

Empire
FOX

Eddie Murphy Is Returning To 'SNL' For The First Time Since 1984

Eddie Murphy Saturday Night Live
NBC via Getty Images

How To Be As Fierce As Olivia Pope In 5 Simple Steps

Olivia Pope Drinking Wine Scandal
ABC

Jessica Williams On Dating While Feminist

Jessica Williams
Tiffany Rose via Getty Images

Diversifying Hollywood About More Than the Academy Awards

Hollywood
Shutterstock

North West Is The Star Of Kanye's New Music Video

North West
EllenTube

'Supergirl' Casts 'True Blood' Star As Jimmy Olsen

Mehcad Brooks
Jeff Vespa via Getty Images

A Former Knick Just Said Some Stuff Every New Yorker Can Relate To

Jr Smith
ASSOCIATED PRESS

5 Kerry Washington Quotes That Prove She 'Handles It'

461364794
FREDERIC J. BROWN via Getty Images

David Oyelowo Defends Benedict Cumberbatch After 'Colored' Comment

David Oyelowo Benedict Cumberbatch
Dimitrios Kambouris via Getty Images

In Praise Of Women With Braids

Joy Bryant
Getty

Watch Ava DuVernay's Perfect Response To Her 'Selma' Oscar Snub

Ava Duvernay
Robin Marchant via Getty Images

YVETTE NOEL-SCHURE: Tales of a Super-Publicist

Comments (58)

By Karu F. Daniels, AOL Black Voices

Usher's former publicist Simone Smalls isn't the only media relations expert who's coming to the forefront; Beyonce's beloved spokesperson will do the same.

On June 16, Yvette Noel-Schure, the Senior Vice President of Media for Columbia Records will be the start subject when The African-American Public Relations Collective (AAPRC) presents 'A Conversation with Yvette Noel-Schure: How Music Publicists Help Artists Sizzle!."

Moderated by influential 'Associated Press' music reporter Nekesa Mumbi Moody, the public discussion will be held at the New York City headquarters of the National Academy of Recording Arts and Sciences.

The mission for the event will to talk about the components and challenges of successful publicity campaigns, promotional and concert tours and album launches for today's top recording artists.

And since being an industry publicist has been the glamour job for the past decade -- with the profession gaining increased popularity thanks to shows such as 'Sex & The City' and 'Entourage' and the antics of reps for tabloid-ready celebrities such as Paris Hilton, Britney Spears, Lindsey Lohan and Diddy -- this panel is just what the doctor ordered.

And Noel-Schure is a perfect representation of someone who has traversed today's publicity landscape -- being the image-maker for the iconic Beyonce and all.

A former editor for 'Black Beat' magazine, she has worked at the Sony record label for close to 15 years. From forgotten artists such as Puff Johnson and Kenny Lattimore to superstars like Mariah Carey and Ricky Martin, the Grenada native help engineer effective media strategies throughout the years. Her piece de resistance, though, was building a media profile for a then-unknown Destiny's Child -- the young, burgeoning quartet from Houston and helping them become international superstars.

Since then, Noel-Schure's tailor-made stamp is evident on proven artists such as John Legend and Kelly Rowland.

Music induistry publicity whiz Gwendolyn Quinn founded the AAPRC."I am excited and thoroughly honored to be a part of the AAPRC panel," she shared with The BV Newswire. "Gwendolyn Quinn has done such a tremendous job in making sure the community of public relation executives stay informed and stay connected. The Global Communicator has become a valuable information tool for us. When I was invited there was no saying no."

Quinn, a former executive for Mercury, Island, Capitol and Arista Records, respectively, is the founder of AAPRC, a national and international network of more than 1,000 communications professionals. Looking to fill the gap in the networking potential among black public relations and media specialists -- Quinn and fellow media specialist Marlynn Snyder discussed the idea of forming a listserv of African-Americans working in the communications field to fulfill that particular need.

"Since its inception in 2001, we have shared key and vital information regarding the public relations and communications industries, job leads and much more," she said. "We have become the resource and "go to" network in the public relations field."

The panel series is an extension of those efforts. "We are now branding the AAPRC with a series of mixers, panels and eventually the first annual AAPRC National Conference and Business Retreat," she added.

On May 19, she will officially kick off the series with a panel entitled "The Write Stuff: Public Relations for Book Publishing," featuring notable marketing professionals in the literary industry. The even will be held at he NARAS New York City headquarters.

"They are exemplary leaders in the communications industries and they personify brilliance and excellence," she said of the panelists, which will include Hilton Publishing's Tara Brown, Harper Collins' Gilda N. Squire, multicultural publicity expert Linda Duggins, and best-selling authoress Candace Sandy.

Comments: (58)

Add a comment

Page 1 of 6

Add a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed but they are required to confirm your comments. When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password."