By Karu F. Daniels, AOL Black Voices
Ciara is, indeed, the new spokesmodel for Roc-a-Wear clothing line.
A record label rep for the chart-topping singer/songwriter confirmed to The BV Newswire that 'Goodies' singer will be the face of the fall 2007 Rocawear Ladies brand.
The Atlanta-bred 'Goodies' singer follows in the footsteps of former supermodel Naomi Campbell and red-hot actress Zoe Saldana, who previously shilled for the Jay-Z-owned fashion line.
The new campaign, entitled 'I Will Not Lose,' will feature video testimonials from individuals who overcame different obstacles. 'Virgina Tech' newspaper's editor Amy Steele will reportedly be featured as a profiled participant. Sought after fashion photographer Mark Seliger has been tapped to lens it.
"I love Rocawear," Ciara said in an interview. "The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."
There's more exposure from where that came from.
Rumor has it that Ciara has been tapped to make her feature film debut in a gospel-based film project.
Comments: (28)
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By: Dana on 5/20/2007 2:00AM
I am happy to see Ciara get this opportunity. She is just right for Rocawear and I am sure she will do an excellent job representing them. I look forward to seeing the images from this campaign soon.
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By: Tracy Wright on 5/20/2007 5:34PM
Great Ciara. Endorsement deals are always great business moves. I am sure she will do a great job.
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By: Sharlee on 5/20/2007 11:42PM
I wonder how Beyonce feels about that. Ciara is cute, sexy and fun. Jay Z is surrounding himself with more and more beautiful women. I hope this doesn't put a strain on Bey and Jays relationship. Maybe now he'll have something else to do besides inundate us with videos of him and Beyonce.
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By: wvlover123 on 5/21/2007 12:51AM
I think that Ciara is a great pick ,because she has just that right built for this and am so sure that she will rock roca wear cloths.Ciara can be a model so I say rock on CC rock on.GOOD LUCK CIARA!!
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By: ms_cutiepants on 5/21/2007 8:59AM
I think Ciara will do great as a Rocawear Model. Especilly since the "Like a Boy" video i've seen the more gutter side of her.
I don't think Beyonce's tripping over this she was the one to suggest it, they're also going to try and get Rihanna to do it too, but there are hold ups because Rihanna and Ciara aren't exactly best of friends.Beyonce knows she doesn't have anything to worry about everyone should know by now she is very business savvy,Infact that's one of the things that Jay says likes about most her.
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By: James A. Gelzer on 5/22/2007 9:02AM
Ciara representing Roc A Wear is definitely a good look
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By: symone919 on 5/22/2007 9:34AM
MONEY MAKING MORE MONEY GIVE IT TO SOMEONE THAT IS TRYING TO MAKE IT IN LIFE. I'M SURE THAT THE HAVE OTHER PEOPLE THAT DESERVE TO MAKE SOME MONEY TOO.I LOVE CIARA AND JAYZ THE SAME AND IF I'M SAYING SOMETHING WRONG LMAY THE LORD CHANGE MY HEART.
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By: sharell johnson on 5/22/2007 10:44AM
i think that Ciara will do a great job and i wish her da best.
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By: molena aka mo money on 5/23/2007 8:04AM
i think she should sit her a** down sumwhere becuz you just broke up wit bowwow she tryna get hurt again and jay-z need to sit down because how u go from beyonce to rihanna an ciara? he fast he lady crazy
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By: Cecilia on 5/24/2007 8:15PM
OMG,Ciara is perfect for this job,gone head sis you done did it again girl,I'm so proud of you,my sexy sis is offical a RocaWear model,YAYYYYYYYYYYY!! GO CiCi,and my sis so beautiful,carin,lovin,and talented @ anything she do,and I love her soooooooo much,and I'm her #1 fan 4-life too.
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