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After finding much success with his bawdy brew of southern fried hip-hop, Percy Miller – who officially changed his name from Master P last week – is making waves in the television arena, promising something "better."
On Aug. 15, the former No Limits Records rap sensation announced the launch of Better Black Television (BBTV), described as a family friendly network that will provide positive content for a black and brown culture that will appeal to all races with a goal to bring people of color a choice when turning on their television.
According to a statement the content on the channel will contain a wide arrangement from health and fitness, animation, financial planning, reality TV, sitcoms, dramas, movies, responsible hip-hop music and videos, politics, sports and entertainment news, educational children's shows as well as teen and family programming.
"Better Black Television has been a vision of mine for some years," said Miller, who assumes the position of the channel's Chairman & CEO. "I've done a lot to promote and change the way messages are relayed to our children and our families over the last few years.""Promoting positive content and positive messages is so important to educate and preserve the next generation," he continued. "Being exposed to positive content is what changed my life. I believe that there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television from reality to original programming."
Production has begun and will be based out of California, New York, Louisiana and Florida.
In addition, BBTV is in the process of purchasing local cable channel affiliates across the country.
The BBTV Advisory Board members consist of actors Denzel Washington and Will Smith; business executive Jim Finkl; NAACP Executive Director Vicangelo Bullock; professional basketball player Derek Anderson (Charlotte Bobcats); media professor Sal Martino; and hip-hop pioneer DJ Kool Herc, among others.
"I'm excited to be able to expose the urban community to a vast array of jobs in the entertainment community that they might not otherwise be privy to," Miller added. "With BBTV, we're spearheading the initiative to meet consumer demand for family friendly hip-hop content."
Comments: (89)
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By: karl Anthony aka The Pathfinder on 8/28/2008 1:55PM
Wonderful! When BET first launched its program schedule I loved it because of the news, Ed Gordon and the positive message it was sending. But after getting rid of the news, Ed Gordon and other black influential programs I stopped watching. I have now turned to TV ONE. However, I'm thrilled that Mr. Miller along with his associates are going to bring us the programs that we as people of color need especially our young people. I say kudos to Mr. Miller. I love the fact that Mr. Miller's son is also going away to college. Keep it up, brother! The best of luck to you and your associates.
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By: Everett on 8/28/2008 3:28PM
I second Bobby Richardson (No. 1)
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By: Sheila R. on 8/31/2008 9:14PM
For Good Book:
I can't stand when folks act as though people should know everything they need to know about life by the time they are 21. WE live, learn and mature(at least most of us). What would be a shame if he was still running around looking and acting like a 15 y/o child and behaving like laws don't apply to him. Too many people in the hip hop game don't mature. Some get older but not wiser. Master P. is acting his age and like he's been blessed and you put him down. Furthermore if you feel that there is no hope for black race and people do not have redeeming qualities, then I suggest therapy.
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By: THECHAMPRF on 9/09/2008 9:53AM
I think it's commemorative to see a young man that grew up in a situation such as Mr. Miller's and to blossom into a person that's going to achive the vision that we we all have. I think alot of black rappers feel the same way as Mr. miller. The majority of us all have grown up in a similar situation and have had to come to terms with our own convictions. More power to you sir.
P.S. Please put on some kind of series to get more black kids into college. Show them that college students aren't any different than them and it's a fun, great atmoshere.
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By: whitetford on 9/11/2008 7:02PM
Now that White America bows down, and caters to the Black man, what will you all cry about next. You dont look like anopressed race. 75% of the NFL black, 90% of the NBA black,13 black govenors,etc....etc...etc
your every where on tv...and you even have a half black man as a democratic nom. How opressed do you think you are? Your fight has never been equal rights, the negro wants every thing for free..nuff said....W-H-I-T-E P-R-I-D-E W-O-R-L-D W-I-D-E!!!!!!!
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By: MS on 9/15/2008 9:53AM
I'm glad that they will have another alternative black channel. Though hip hop music and programming is entertainment, I feel that sometimes it can brain wash young blacks into thinking the way of life they are portraying on television is the right way to live. Though we can't just blame entertainment, I feel that certain people should be more responsible with some of the content that they put out. I wish many successes to BBTV.
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By: D-roxx on 9/21/2008 1:53AM
What's up P! You the big Boss! I ain't mad at you! I've been a fan of yours since the early 90's and still feeling your flavor! What can I say, you are a trend setter, someone special for us all to e proud of! You keep doing what you doing and one day you have got to bring the tank back out! We understand your change and respect it but the game still needs the Ice Cream Man!
Much respect! I think you will reach a BILLION net worth in the next year or two! I wish I could be blessed enough to work under you a gain a fraction of your knowledge!!!!!
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By: Nidicka Frederick on 10/05/2008 12:05PM
Mr. Miller,
I noticed that spiritual programming was not mentioned in your broadcasting endeavors-if you decide to include Christian based programs in your efforts, look me up. I believe there are faith based stories to be told via reality, drama, or comedy series and I've got one in particular I'd love to share.
God bless you
Nidicka
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By: AIDS on 12/08/2008 11:10PM
Definitely a good change, but we do need more.
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