Chris Brown: Losing Endorsement Deal After Arrest for Assault

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By Karu F. Daniels, BlackVoices.com



Platinum-selling R&B crooner Chris Brown can now say he's in a class along with such icons as Michael Phelps, Kobe Bryant and Whoopi Goldberg – all folks who lost endorsement deals due to headline grabbing controversy.

Today, the Wm. Wrigley Jr. Company suspended the major marketing campaign, which featured the Jive Records singer.

Mel B Pictures

    In this photo provided by Kraft Foods, Spice Girl "Mel B" poses for a photo wearing a T-shirt she designed based on the classic pink ribbon used for breast cancer awareness, after a fashion show and launch of "Pose for the Cure" web site to help Kraft Foods raise money for the 'Susan G. Komen for the Cure' fight against breast cancer in New York, Tuesday, Sept. 23, 2008. The shirt is for sale on the web site and the net proceeds will benefit the foundation. (AP Photo/Kraft Foods, Ray Stubblebine) **NO SALES**

    AP

    In this photo provided by Kraft Foods, Spice Girl "Mel B" poses for a photo wearing a T-shirt she designed based on the classic pink ribbon used for breast cancer awareness, after a fashion show and launch of "Pose for the Cure" web site to help Kraft Foods raise money for the 'Susan G. Komen for the Cure' fight against breast cancer in New York, Tuesday, Sept. 23, 2008. The shirt is for sale on the web site and the net proceeds will benefit the foundation. (AP Photo/Kraft Foods, Ray Stubblebine) **NO SALES**

    AP

    In this undated image released by Oxfam Tuesday Sept. 23, 2008, British singer Mel B participates in the 'In My Name' global campaign calling for action against poverty and demanding world leaders keep their promises on millennium development goals. (AP Photo/Oxfam, HO) ** NO SALES **

    AP

    In this photo provided by Kraft Foods, Spice Girl Mel B, left, serves as the emcee at a fashion show and launch of "Pose for the Cure" web site to help Kraft Foods raise money for the 'Susan G. Komen for the Cure' fight against breast cancer in New York, Tuesday, Sept. 23, 2008. Mel B wears a T-shirt she designed based on the classic pink ribbon used for breast cancer awareness. The shirt is for sale on the web site and the net proceeds will benefit the foundation. The woman at right is unidentified. (AP Photo/Kraft Foods, Ray Stubblebine) **NO SALES**

    AP

    NEW YORK - SEPTEMBER 09: TV personality and designer Khloe Kardashian and Olympic-level swimmer and model Amanda Beard (R) pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Ultimo Scottish designer lingerie brand founder Michelle Mone (L) and pop singer Melanie Brown pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown poses backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown and Olympic-level swimmer and model Amanda Beard (R) pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown and singer Aubrey O'Day (R) poses backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown, Olympic-level swimmer and model Amanda Beard, singer Aubrey O'Day and TV personality and designer Khloe Kardashian pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images


A spokesperson for the company issued the following statement regarding Brown's advertising campaign for Doublemint gum:

"Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved. Given the current information around the incident is speculative it is premature for us to comment further."

Sunday night, the chart-topper was arrested for allegedly assaulting an unidentified woman – who many believe was his girlfriend Rihanna -- in Los Angeles earlier that day.

A Jive Records spokesperson did not respond to inquiries regarding the controversy.

Mel B Pictures

    In this photo provided by Kraft Foods, Spice Girl "Mel B" poses for a photo wearing a T-shirt she designed based on the classic pink ribbon used for breast cancer awareness, after a fashion show and launch of "Pose for the Cure" web site to help Kraft Foods raise money for the 'Susan G. Komen for the Cure' fight against breast cancer in New York, Tuesday, Sept. 23, 2008. The shirt is for sale on the web site and the net proceeds will benefit the foundation. (AP Photo/Kraft Foods, Ray Stubblebine) **NO SALES**

    AP

    In this photo provided by Kraft Foods, Spice Girl "Mel B" poses for a photo wearing a T-shirt she designed based on the classic pink ribbon used for breast cancer awareness, after a fashion show and launch of "Pose for the Cure" web site to help Kraft Foods raise money for the 'Susan G. Komen for the Cure' fight against breast cancer in New York, Tuesday, Sept. 23, 2008. The shirt is for sale on the web site and the net proceeds will benefit the foundation. (AP Photo/Kraft Foods, Ray Stubblebine) **NO SALES**

    AP

    In this undated image released by Oxfam Tuesday Sept. 23, 2008, British singer Mel B participates in the 'In My Name' global campaign calling for action against poverty and demanding world leaders keep their promises on millennium development goals. (AP Photo/Oxfam, HO) ** NO SALES **

    AP

    In this photo provided by Kraft Foods, Spice Girl Mel B, left, serves as the emcee at a fashion show and launch of "Pose for the Cure" web site to help Kraft Foods raise money for the 'Susan G. Komen for the Cure' fight against breast cancer in New York, Tuesday, Sept. 23, 2008. Mel B wears a T-shirt she designed based on the classic pink ribbon used for breast cancer awareness. The shirt is for sale on the web site and the net proceeds will benefit the foundation. The woman at right is unidentified. (AP Photo/Kraft Foods, Ray Stubblebine) **NO SALES**

    AP

    NEW YORK - SEPTEMBER 09: TV personality and designer Khloe Kardashian and Olympic-level swimmer and model Amanda Beard (R) pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Ultimo Scottish designer lingerie brand founder Michelle Mone (L) and pop singer Melanie Brown pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown poses backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown and Olympic-level swimmer and model Amanda Beard (R) pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown and singer Aubrey O'Day (R) poses backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

    NEW YORK - SEPTEMBER 09: Pop singer Melanie Brown, Olympic-level swimmer and model Amanda Beard, singer Aubrey O'Day and TV personality and designer Khloe Kardashian pose backstage at the Mel B With Ultimo Spring 2009 fashion show during Mercedes-Benz Fashion Week at the Metropolitan Pavilion on September 9, 2008 in New York City. (Photo by Astrid Stawiarz/Getty Images )

    Getty Images

Tagged as: chris brown, rihanna

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