Malik Yusef: Blowing Money Fast
On May 17, radio trailblazer Tom Joyner kicked off his 10th annual Fantastic Voyage cruise sailing from Long Beach, California through the Pacific Ocean up to Victoria, British Columbia with an overnight stop in San Francisco. Long known as the "Ultimate Party with a Purpose," the seven day, six night cruise offered more than 2,500 Royal Caribbean passengers live performances by an array of entertainers including Kenneth "Babyface" Edmonds, Sheryl Underwood, Smokey Robinson, Michael McDonald, KEM, Paul Mooney, Charlie Wilson, Chuck Brown, Salt N' Pepa, D.L. Hughley, Kurtis Blow and Whodini.
Scenes From Fantastic Voyage 2009
Tom Joyner's 2009 Fantastic Voyage.
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Grandmaster Flash performing on Tom Joyner's 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Smokey Robinson performing on Tom Joyner's 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Kool Moe Dee performing on Tom Joyner's 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Kurtis Blow performing on Tom Joyner's 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Dres of BlackSheep performing on Tom Joyner's 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Kym Whitley performing on Tom Joyner's 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Salt-N-Pepa performing on Tom Joyner's 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Tom Joyner hosting his 2009 Fantastic Voyage.
Hiltron Bailey/Reach Media
Sponsored by AT&T, Budweiser, Ford, Grainger, Royal Caribbean, Southwest Airlines, The Home Depot and TBS, daytime activities also included seminars and product giveaways throughout the week.
The cruise has raised more than $1 million each year for the Tom Joyner Foundation, which has the sole purpose of raising scholarship money to help keep students in historically black colleges.
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By: Teressa E. Clayborn on 9/09/2010 5:32PM
I like to know if this comment is true..... Tom Please let me know.
KEEPING YOU INFORMED!
TOM JOYNER'S MORNING SHOW
Tom Joyner wants this information to reach his listeners.. You have probably heard of 'NUD' as a result of the Tom Joyner morning show related to Comp USA . NUD (Non Urban Dictate) is the acronym for a very subtle and little-known marketing term specifically directed toward people of color.
'Non Urban Dictate' These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience (black folks) as their main target. There are legitimate reasons for companies not using urban radio. It may be that Blacks don't index high in certain categories or that a company's strategy is to market to the Black consumer down the road after they have established a strong position in their primary target. But, NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy. As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.
Here's a list of Companies with NUD policies:
1. Starbucks
2. Jos. A Bank
3. Comp USA
4. Weight Watchers
5. Keebler
6. Life Savers
7. Continental Airlines
8. Northwest Airlines
9. America West Airlines
10.. HBO - Apollo Series
11. Paternal Importers
12 Calico Corners
13. OMScot
14. Pepperidge Farms
15. Ethan Allen
16. Busy Body Fitness
17. Mondovi Wines
18. Builders Square
19. Pottery Barn
20.. Lexus
21. Aruba Tourism
22. Ciba Vision
23. Kindercare
24. Grady Restaurant
25. Eddie Bauer
26. Don Pablo
Please spread this information on to any other consumer that you consider a friend
and advise them to do likewise.
Remember, you CANNOT act wisely unless you are informed wisely.
The Urban Institute
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