Natasha Eubanks, founder and CEO of the popular black celebrity blog Young Black and Fabulous -- more commonly known as TheYBF.com -- joins three other young entrepreneurs on the cover of the January 2010 issue of Black Enterprise magazine.
The monthly black business periodical chose to profile its "BE Nexters" -- young professionals all under 35 -- making moves in their respective fields.
Eubanks, who launched her blog in 2005 after noticing a lack of African Americans featured on gossip sites, had aspirations of being a lawyer.
"I didn't even really know what a blog was when I started YBF. I was just playing around the 'net, filling my boredom of my hostess job at the Olive Garden and waiting on [law] school to start," she shared with BV Newswire today
In her feature story for BE, the former aspiring lobbyist revealed how her parents discouraged her from abandoning her Loyola Law School endeavors.
"My mom was like, 'Oh, no, no, no, there's no money in that. ...My parents thought it was a really bad move."
But against her parent's urgings, she decided to try it anyway.
"I taught myself everything tech-wise and business-wise since there wasn't much out there at the time to even learn from," she added.
The Texas A&M University grad joked, "Well, it's grown from just my three college roommates and mom and grandmother reading YBF to millions of people reading a month."
That is an understatement.
According to Black Enterprise, the blog averages 15 million page views per month, and 2009 revenues for YBF were $1 million – 90 percent of which was generated from advertisers.
"It's when I overhear random people on the street taking about YBF that I get freaked out actually, or when I hear celebs in passing talking about what they've read on it," she said.
YBF's status has definitely grown within the traditional media world, as well. Eubanks covered the Academy Awards, the Grammys, the MTV Video Music Awards and countless A-list celebrity events. "I love that people recognize the importance of YBF and black celebrity entertainment sites, in general," she said. "Most times, I don't even have to ask for credentials. People voluntarily give them. That's amazing, especially when I have never paid for marketing or advertising YBF to the public. Everything has been word of mouth."
Eubanks, who calls New Orleans home, said she isn't "the least bit" worried about blogs fizzling. "There will always be a place for a blog," says the 27-year-old. But the medium, she says, will "need to evolve into being more than just a hub for pictures and regurgitated info."
Everything hasn't been so peachy keen for Eubanks. Celebrities have threatened to sue her, and user comments have been negatively directed at her. She goes without sleep many nights, because ultimately she approves, checks and writes all of her content.
Still, the experience has been eye-opening. Eubanks noted that she's learned how to place ads and how to do custom campaigns with luxury companies actively trying to reach her niche audience. Now, she's just psyched that Black Enterprise wanted to honor her.
"I didn't even tell anyone I shot the cover and feature for an entire month," she confided.
She initially thought the piece was a mini-story, but when she finally shot the cover with photographer Lonnie Major, Eubanks thought it was too good to be true. "I thought BE would change their minds or something because they'd think I was boring once they got to know me."
A lot shier than you'd think for a celebrity gossip blogger, Eubanks -- who can also be heard on the nationally syndicated radio show 'Big Boy in the Morning' -- offers simple advice to future executives.
"I can't preach ownership enough," she said. "Everybody should have a side hustle, even if you're making six figures at your job."
"I made my hobby a career and a business," she continued. "You can never lose when you're doing something you love."
That's entrepreneurial advice worth taking.
Hot Shots
Awkwaaard
North America Sales Only - London, Britain - 12/13/2009 - Kelly Rowland sings to Sir Elton John at The Elton John Aids Foundation Winter Ball, held at Grosvenor House.
Looks like Zoe has a secret.
(L-R) Actresses Sigourney Weaver and Zoe Saldana attend a photocall to promote the film 'Avatar' at Hotel de Rome on December 8, 2009 in Berlin, Germany.
Avatar Photo Call
Berlin, Germany
December 8, 2009
US actor Will Smith, 2nd right and wife Jada Pinkett Smith, right applaud, singers Chinese pianist Lang Lang, left, US country singer Toby Keith, 2nd left and British singer Donna Summer, centre, during a press conference Friday Dec. 11, 2009, in Oslo, Norway ahead of the annual Nobel Peace Prize concert. Artists from all over the world will be gathering at the Oslo Spektrum to help spread the message of peace and celebrate this year's Nobel Peace Prize laureate, President Barack Obama. (AP Photo/John McConnico)
US President Barack Obama accepts the Nobel Peace Prize during a ceremony at the City Hall in Oslo, Norway December 10, 2009.
Jessica seems reluntact to give money.
Jessica Alba at the CVS in Beverly Hills with baby Honor. She gives some change to a homeless man as she gets into her car. She sure is in a good mood despite the rumors her husband Cash Warren hooked up with Lindsay Lohan! Dec 8, 2009 X17online.com
Mike Tyson with his daughter. Los Angeles, CA - 12/12/09 Spike TVÕs 7th Annual Video Game Awards.
Long time no see,,,Debbie Allen, Norma Nixon and Salli Richardson.
LOS ANGELES, CA - DECEMBER 10: (L-R) Choreographer Debbie Allen, former Los Angeles Laker Norm Nixon and actress Salli Richardson Whitfield attend the Debbie Allen Dance Academy's annual fundraiser at UCLA's Royce Hall on December 10, 2009 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images) *** Local Caption *** Debbie Allen;Norm Nixon;Salli Richardson Whitfield
Frederick M. Brown, Getty Images
OBERHAUSEN, GERMANY - DECEMBER 10: Keri Hilson performs with Detlef D! Soost during the TV Show 'Popstars You & I' final at the Koenigspilsener Arena on December 10, 2009 in Oberhausen, Germany. (Photo by Friedemann Vogel/Getty Images) *** Local Caption *** Keri Hilson;Detlef D! Soost
Penelope Cruz, Nicole Kidman and Fergie (Stacy Ferguson).
Los Angeles Screening of "Nine".
Mann Village Theatre, Westwood, CA.
December 9, 2009.
Fat Joe looks like a big kid. Let's see him blow out htose candles!
Miami Beach, FL - 12/12/09 - Fat Joe Celebrates His Birthday at Cameo.


Comments: (14)
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By: sigh yawn on 12/19/2009 1:40AM
Love Natasha, had to stop reading her blog though. She started to cover trashy ppl like the Kardasian sisters..ugh
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By: ADMR on 12/19/2009 1:18PM
AMEN...
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By: Disagree on 12/21/2009 1:48AM
Close mindedness like that is exactly what holds people back from success. Why not expand to non-blacks in entertainment? The Kardashians are very relevant to Natasha's YBF audience, many of which regularly watch their show and/or just enjoy the Kardashian sisters.
Natasha continue to do what you do, we love it!!!!
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By: Nayland House on 12/19/2009 6:28AM
Love Natasha, not just because she's a fellow Black Blogger, because she understands the power of entrepreneurship and being business minded. She's suceeded with small resources and hard work. However, she's not the only one. There are more successful Blacks across the diaspora at the Nayland House Blog - check it out.
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By: ADMR on 12/19/2009 1:19PM
Not the ONE indeed...More SUCESSFUL Ones, Have a Great Day!
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By: Dolly on 12/20/2009 12:40AM
Natasha, I love your blog! Heard about it from my daughter a couple years ago. By the way, where have you been since Dec 10th? I miss you, hurry back. lol
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By: Jaime on 12/21/2009 1:48PM
I used to love and read the YBF EXCLUSIVELY until she started putting postings on FAKE billionaire Taysha Smith-Valez. She lost all my respect with that mess.
http://theybf.com/index.php/2009/05/26/spotted-billionaire-babe-taysha-valez-schmoozing-in-hawaii/
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By: Kimmy Pop http:twitter.commytayfan on 12/24/2009 12:04AM
Jaime aka Diana aka Val, aka Lize , the same nut that trolls every site about Taysha . The same chick that made this site www.TayshaSmithValez.com
Diana give it a rest you stalker weak troll. You are not anonymous . You are being watched and followed all over the internet. Taysha is the baddest chick in the global business game under 30. Natasha Knows it. Entrenuer magazine knows it. German Vanity Fair knows it . And your crazy butt knows it too. Why you made cause TAYSHA S VALEZ can sell a cookie for a 2000%% mark up!! Are you angry your business failed when your crazy butt tried to copy her and failed so . You can pray on her and hope she disappears you nut. But she wont. Why? cause she's a big deal. Enough already we get it! You hate Taysha, you think she's a fraud but you have no receipts , you have nothing but gossip slander and lies. None of that means anything because you don't matter. And your trolling is sad. Your antics are sad. You might scare bums but you can't touch a chick like TAY . She eats bums like for brunch. You need to search for a clue and your medication you nut case before your in jail. www.myTAY.com her search engine. POP!! POW! Thats fake and fraud too right ! lolol. Self hating bum, the worst kind! Natasha is the truth . She knows first hand about TAY because she is a client of TAYSHA S VALEZ and has been for a while. Unlike you she can afford Taysha's " fake " . Dum Dum hurt bums . You know where to find me. Unlike you i dont hide . Step your mascara up for 2010 you crazy a$$ bum! Get over it ! Iranians love her, Africans love her , Cubans, and so on. The princess of pricey is real ,she's beautiful inside and out and she wins you loser. She won already give it a rest. Let her be great! Sheesh! hahaha. Sorry readers Im just tired of this bum troll nut and her cyber terrorism .
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By: DIANA on 1/04/2010 10:14AM
Kimmy POP I'm sorry to break the news to you : Taysha Smith (her actual names, Valez and de ames are fake names :) is a schizophrenic person... this is actually very sad I feel very sorry for her, I really do... She has been exposed all over the Internet, people know her real background, who her parents are, where she's from... why does she persist in keeping up all the lies? Stop pretending to be billonaire Taysha Smith, you're a con artist, and a not very talendted one at that... have a good one Kimmy
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