Black News, Entertainment, Style and Culture - HuffPost Black Voices
iOS app Android app More
October 20, 2014

Joanne Borgella Dies At 32

Joanne Borgella
Neilson Barnard via Getty Images

Michael Dunn Sentenced To Life In Prison

Michael Dunn
ASSOCIATED PRESS

I Am a Liberian. I Am Not a Virus.

I Am Liberia
Let Girls Lead

Why Vonderrit Myers Matters

Vonderrit Myers Family
Scott Olson via Getty Images

Darren Wilson Says He Feared For His Life: Report

Michael Brown
Photo by Scott Olson/Getty Images

Supreme Court Allows Texas Voter ID Law

Supremes
Getty

Stacey Dash: Minorities Feel 'Worthless,' 'Uneducated' Under Obama

Stacey Dash
YouTube

Greatest Magazine Cover Of 2014?

Lupita
Courtesy

Cliven Bundy Challenges Eric Holder In Video Endorsing Black Congressional Candidate

Cliven Bundy
David Becker via Getty Images

Nigerian Girls' Hometown Cautiously Hopeful For Their Release

Chibok
PIUS UTOMI EKPEI via Getty Images

Kobe Bryant Calls ESPN 'A Bunch Of Idiots'

Kobe Bryant
Jeff Gross via Getty Images

Stop And Frisk Linked To Trauma And Anxiety In Young Men

Stop And Frisk
ASSOCIATED PRESS

From Civil War In Sudan To The Silver Screen

Ger Duany Emmanuel Jal
Eric Charbonneau/Invision/AP

Still No Charges 3 Months After Eric Garner's Chokehold Death

Eric Garner
STAN HONDA via Getty Images

Facebook Fight Allegedly Led To 3-Year-Old's Fatal Shooting

Amiracle Williams
WDIV-TV

GOP Congressman Gets Boost From Racially Charged Ad

Ashford
NRCC

Ebola Panic Reaches College Campuses

Ebola University
ASSOCIATED PRESS

Do 'Stand Your Ground' Laws Benefit Black Defendants?

Todd Rutherford South Carolina
ASSOCIATED PRESS

These 5 Scary Obamacare Predictions Were Dead Wrong

Obamcare Fact Check
AP Photo/J. Scott Applewhite

Walmart Yanks Ammo From Shelves Of Stores Near Ferguson

Walmart Ferguson
Anadolu Agency via Getty Images

The Ebola Outbreak In Senegal Is Officially Over

Ebola Sierra Leone
ASSOCIATED PRESS

Arizona Same-Sex Marriage Ban Declared Unconstitutional

Gay Marriage
ASSOCIATED PRESS

Report: Nigeria And Boko Haram Reach Cease-Fire

Shekau
AP

Blake Griffin: 'Donald Sterling Didn't Care If We Won'

Blake Griffin
ASSOCIATED PRESS

Exonerated Man David McCallum On How The World's Changed Since He Went To Prison In 1985

David Mccallum
JEWEL SAMAD via Getty Images

Ebola Epidemic Could Lead To 'Hunger Crisis Of Epic Proportions' For West Africa

Liberia Ebola
Anadolu Agency via Getty Images

Laverne Cox Weighs In On Trans Writer Debate

Laverne Cox
Brad Barket via Getty Images

These Are The Celebrities Stepping Up To Fight Ebola

Celebs Take On Ebola
Ebola Survival Fund

He's A Veteran, A College Student And Homeless

Military Veteran College
DON EMMERT via Getty Images

Meet One Of The Thousands Of Drug Offenders Hoping Obama Will Shorten Their Prison Terms

Donel Clark
c/o Donel Clark

The Worst Thing About Racialized Voter ID Laws

Black Voter
Graeme Williams via Getty Images

EBOLA NIGHTMARE: 'The Entire City Is Covered With Bodies'

Liberia
New York Times

'You Can’t Say You’re Not A Racist If You Accept And Support Systems That Clearly Are'

Reverend Jim Wallis
Graeme Robertson via Getty Images

Ebola Death Toll Rises

Ebola
Anadolu Agency via Getty Images

New Early Voting Restrictions Have Little Support Among Americans

Supreme Court Voting
ASSOCIATED PRESS

WATCH
Shep Smith Absolutely DESTROYS The Media's Ebola Hysteria

Shepard Smith
Fox News

Getting Comfortable With The Uncomfortable About Ferguson

Ferguson
JOSHUA LOTT via Getty Images

Jon Stewart, Bill O'Reilly Battle Over White Privilege

Oreilly Stewart
Comedy Central

Who We Talk About When Athletes Are Accused Of Sexual Assault

Ray Rice
ASSOCIATED PRESS

Columbus Day Is Done. Can We Talk?

Christopher Columbus
Raymond Boyd via Getty Images

Liberians Living In U.S. Fear Ebola Stigma

Ebola
ASSOCIATED PRESS

City Leaders Say Police Unions Have Obstructed Stop-And-Frisk Reform

Stop And Frisk
Mario Tama via Getty Images

Arkansas Supreme Court Strikes Down Voter ID Law

Voting Booth
ASSOCIATED PRESS

Why Blackface Parties Keep Happening At Colleges Across America

Uf Frat Black Face

FLOTUS: 'Turnip For What?!'

Turnip
Vine: The White House

Obama Also Pushed For CDC Cuts In Years Before Ebola Outbreak

Obama
ASSOCIATED PRESS

Follow HuffPost

    1. HuffPost
    1. HuffPost
    1. Most Popular on HuffPost
    2. Latest News
    3. View all RSS feeds

Jordin Sparks Wants You To See Her Without Makeup

Jordin Sparks
Slaven Vlasic via Getty Images

Here Are The Most Progressive 2 Minutes Of TV This Season

Viola Davis How To Get Away With Murder
Craig Sjodin via Getty Images

How One Artist Is Single-Handedly Changing The Way We See Death Row

Elkins

WATCH
Chris Rock's New Movie Gets A Really Funny Trailer

Top Five Trailer
Paramount

Sheryl Lee Ralph Breaks Down Her 24th Annual 'DIVAS Simply Singing!'

Sheryl Lee Ralph
Paul Archuleta via Getty Images

Iggy Finally Gets An Apology From Snoop Dogg

Iggy Azalea
Gary Miller via Getty Images

PHOTOS
Fly Rudeboys Remind Us What Cool Looks Like

Bevan Agyeman
Dean Chalkley

Nick Cannon Responds To Amber Rose Relationship Rumors

Nick Cannon
Tommaso Boddi via Getty Images

Let Kerry Washington Be Your Guide To 'No Makeup' Makeup

Kerry Washington
Instagram

The Best Worst Answer Ever On 'Family Feud'

Penis
Family Feud

'Real Housewives Of Atlanta' Star Confirms Pending Divorce To Husband

Phaedra Parks
ELLEN

Afroman Updates 'Because I Got High' For Legalization

Afroman
YouTube

LOOK
Pharrell Channels Michael Jackson On 'Dear Girl' Tour

Pharrell Williams
Courtesy of Swarovski

Erykah Badu Made This Much Singing On NYC Sidewalk

Erykah Badu Singing
Karl Walter via Getty Images

Harlem Globetrotters Ride The Subway; Passengers Have A Ball

Globetrotters
AOL/Huffington Post Video

Major Decision Made In Teddy Pendergrass Estate Battle

Teddy Pendergrass
Ebet Roberts via Getty Images

Quvenzhané Wallis Has Her Fingers Crossed For Another Oscar Nod

Quvenzhane Wallis
Evan Agostini /Invision/AP

Rappers with Cameras

Thig Nat
Thig Nat

North West Is Even Cuter With Little Cat Ears On

North West Kardashian
Bertrand Rindoff Petroff via Getty Images

'The Book Of Negroes' Adapted Into Miniseries For BET Debut

The Book Of Negroes
BET/eOne

Painting the Desert: Urban Artists In The Navajo Nation

Desert

How To Spot A Black TV Character Written By White People

Saved By The Bell Tv Show
NBC via Getty Images

Alicia Keys Holds Protest For Lost Nigerian Schoolgirls

Alicia Keys
JEWEL SAMAD via Getty Images

David Oyelowo On Playing MLK And Race In Hollywood

David Oyelowo
Vallery Jean via Getty Images

You Definitely Don't Want To Miss This

Chris Rock
George Pimentel via Getty Images

Kenya Moore Makes Big Donation

Kenya Moore
American Media via Getty Images

NBA Stars Show Off Sensitive Sides In New Book Club

Book Club
Jimmy Kimmel Live

Danai Gurira Finds Elegance In The Season's Bright Color Palette

Danai Gurira
Justin Holt for Byrdie.com

Jon Stewart Finds Sanity-Resistant Strain Of Ebola Fear In Congress

Daily Show
Comedy Central

This Is The State Of American Art

Van

LOOK
Amber Rose's Swimsuit Is Giving Us Kim K Vibes

Amber
Instagram

McDonald's Rings in New Year With Dollar Van Hip-Hop Commercial

Comments (0)



Over the past few years, McDonald's has increasingly focused its marketing campaigns on attracting a more dynamic urban audience. From the likes of R&B crooner Dwele's smooth melodic lyrics promoting the company's McCafé coffee to sponsoring a celebrity DJ battle featuring Spinderella, Bryan-Michael Cox and DJ Irie, the international franchise is hoping to reach on a niche audience.

To capitalize on its previous efforts, the fast-food giant recently launched its Dollar Menu at Breakfast commercial with the popular New York City shuttle service Dollar Van Demos, which features aspiring artists showcasing their talent while commuting in Brooklyn.

The innovative ad features up-and-coming New York rappers Wordspit and Joya Bravo, who display their lyrical word play to complement the menu's various breakfast items.

"I'm actually rapping in the van with a cute young lady sitting behind me," Wordspit told BV Newswire. "The music I'm rapping over is really engaging and not cheesy. It feels like you're just waking up and you just want to take a bite of that McDonald's and take this experience with you on the road."
"It's like a reality music video," added Harlem resident Joya Bravo. "I'm inside a van singing, and you have people randomly getting onto the Dollar Van, much like any other New York or urban city. And these people get on and they're surprised to see somebody singing in the van; they're always caught off guard. So basically I'm singing about the morning menu. So shout out to the sausage burrito."

Taking advantage of today's viral distribution capabilities helped connect the billion-dollar corporation to a younger population, according to Dollar Van Demo founder and creator Joe Revitte, who revealed that McDonald's ad agency contacted him through the company's YouTube channel.

"In terms of hooking up with McDonald's, it was a result of one of their ad agency folks watching the videos and then subscribing to our YouTube channel," Revitte explained. "And what happened was a conversation continued and they basically said, 'We could probably use this as a campaign. Would you be interested?'"

"I think just by good circumstance or coincidence they have a Dollar Menu and we have a Dollar Van, so it's an obvious relationship there," he continued. "But, frankly, the people who are our passengers are the people who want an affordable breakfast and this is their affordable transportation. So I think they see a lot of common ground between what we're providing as service and what they're providing as a food."

As for creating the actual song for the commercial, Wordspit described the studio process as something he left in the producer's hands in order to get the best quality outcome.

"They actually allowed me to pick my beat," the charismatic MC explained. "I picked my beat the first time I came into the building and met with the representatives of McDonald's. They had four or five beats, and I picked the best beat that suited me. Inside the studio, I had a producer there and he was giving me pointers. A producer's job is to make sure they get the best quality product, and at the end of the day, they're selling a product. He wanted to get the best out of me to give them the best. And that's just how I see it"

In the future, Revitte aspires to expand his Dollar Van Demo empire beyond Flatbush Avenue, branching out into other genres; entertainment; cities and countries, including Africa and South America.

"I think it's a welcome development for us, because we've done a lot of videos, and I think we're growing," he revealed. "We're not marketing this just yet, so this is an opportunity for them to come and market with us and to get exposure."

Check out behind the scenes footage of McDonald's latest breakfast commercial below.



Add a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed but they are required to confirm your comments. When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password."