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After three episodes shown so far, the much-hyped NBC spy series, 'Undercovers,' which stars Boris Kodjoe and Gugu Mbatha-Raw is on the verge of cancellation following last night's ratings.
Deadline.com reports that the J.J Abrams produced show continues to fade in the 8 PM timeslot. It managed a 1.5/4 in 18-49 last night, down a notch from last week, where it managed a 1.6/5 and 7.1 million viewers, finishing distant fourth in the hour. On the same night last year, the now-defunct medical drama 'Mercy' drew a 1.9 in the hour, and NBC averaged a 1.7 in the time slot last season.
The entire evening didn't bode well for the network as 'Law & Order: SVU' (2.5/7), in the 9 PM timeslot, was down 11%. Even worse, the new spinoff, with Terrence Howard and Regina Hall, 'Law & Order: Los Angeles' (2.4/7) was down a steep 25% from its premiere last week. On the positive side, it still won what is shaping up to be a very weak Wednesday 10 PM hour this season and held 96% of its SVU lead-in.
On the upside, according to Target Market News, NBC has pushed CBS to third place to become the most watched network in black households with 'Undercovers' as a lead factor in the equation. The show averages 9.7 ratings with 4.5 millions among African Americans.
Maybe NBC should consider moving 'Undercovers' to Friday nights at 10pm, where 'Outlaw' used to be. NBC recently shut down production on the Jimmy Smits legal drama due to declining ratings.
Comments: (64)
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By: Karo on 10/08/2010 1:52PM
stop advertising in the blogs. No one wants to buy your stuff if you can't stick to the topic.
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By: cooleaze on 10/07/2010 4:10PM
They set it up for failure. Wednesday night is a bad night because it's church night. African-Americans typical attend church on that night. If they are your target audience then you failed miserably in picking a night. Change the night or the time but we will definitely give it a chance. It's a great show. People give it a chance.
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By: sharkchops on 10/07/2010 4:12PM
Maybe in your neighborhood. Thats a weak excuse. Im in Philly. Most blacks here are home on Wednesday nights. And Im betting in most neighborhoods too. It doesn't matter what night it's on. There's a major lack of support for black-led dramas.
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By: clevemc on 10/08/2010 4:10PM
This is a really good show! It's the timeslot that's wrong! This type show-spy action-sexy-clothes coming off, is not a 7pm show. 8pm or 9pm would be great and better for adults to get into. People keep mentioning Boris, but Gugu is a great actress, this is her genre. She is from Britain but you can't even detect her accent, that's acting. They both actually speak those various languages being both from Europe (Boris from Austria). This show needs the biggest of chances, and the most support. The recurring "girl-guy romance" shows on other networks are on in a later time slot (Castle, The Mentalist, The denfenders, etc)and it also, being a new show, needs a strong lead-in from an established show. Sandwich it between the two Law and order shows or make it last one for the night. For now, just watch the show! People on here criticizing the script writing and story like they are some big time producers or something, while half watching, or not watching at all, yet can barely spell and string two sentences together! One thing I can agree with, that geek sidekick is a bit over the top at times, and the other agent, Leo, should not be making references about his WIFE, even if they had a dating PAST! I for one will watch and support this show. There are others here with the correct assumption, if we don't support it, the powers that be will chalk it up as a business decision and turn the lights out so fast you won't have time to say goodnight! Can you say "Girlfriends"?
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By: gewei2b on 10/09/2010 3:08PM
Maybe NBC should consider moving 'Undercovers' to Friday nights at 10pm, where 'Outlaw' used to be. NBC recently shut down production on the Jimmy Smits legal drama due to declining ratings.I am female, 20,a young and big beautiful woman in US,i just wonder if i can meet a men who can love me here,because i am single at present and i need someone’s support..i uploaded my hot photos on kissbbw.com under the name nancy099,maybe you want to check out my photos first!
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By: sharkchops on 10/07/2010 4:10PM
I watched them. They're quite decent. But once again, black folks not supporting shows with black leads on major networks. Don't cry about it later. Either watch start supporting these black dramas now or get ready for more House of Payne-type buffoonery on syndicated minor networks.
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By: Robert on 10/07/2010 7:00PM
I don't know about the race thing. ALOT of shows between August and November come and go. Too many of the same type of show gets tedious. How many "The world is going to end" shows can we have? Burn Notice just barely got it's third season. But then again I guess Black people rather laugh than watch intense drama.
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By: kt on 10/13/2010 3:33PM
totally agree!!!!
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By: Brenda on 10/07/2010 4:18PM
I love Undercovers. It started a little slow at first, but it picked up. I think the actors work well together, and the action is just right.
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By: westfall on 10/07/2010 4:17PM
I've watched all three episodes and feel that Undercovers is mildly entertaining. Love Boris Kodjoe, and GuGu is beautiful but I don't feel that she is appropiate for the part. Her range is limited, with her affect going from surprised to somewhat sultry. She may be too inexperienced for the part or just not a very convincing actress. I hope they move it to a different slot and give the show another chance.
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