Last September, fast food giant McDonalds kicked off their Men of McCafé Search in an effort to identify five community service-driven men who will represent the brand as the official Men of McCafé during this year's Essence Music Festival.
To capitalize off of this weekend's NBA All-Star Weekend festivities in Los Angeles, celebrity ambassadors Hosea Chanchez, Lance Gross, Alesha Renee, and former NFL player turned reality star Isaac Keys made a impromptu visit to the city's Ronald McDonald House to demonstrate their passion for community service.
The benevolent group of four took part in providing lunch and spending quality time with residing residents in addition to touring the state-of-the-art facility led Los Angeles Ronald McDonald House Executive Director, Vincent Bryson.
The McDonald's Men of McCafe search continues during this year's annual Central Intercollegiate Athletic Association (CIAA) tournament, set to take place Feb. 28 to Mar. 5 in Charlotte, North Carolina.
More Info On The McDonald's Men of McCafe
The Men of McCafe is a group of African American male brand ambassadors. Five community service-minded males will represent as the official Men of McCafe at the 2011 Essence Music Festivalin New Orleans during Fourth of July weekend. Starting in October 20, 2010, consumers will be able to email menofmccafe@365Black.com and apply for a chance to represent McCafe.