For the past several months, McDonald's has been on a search for African-American men who are creating change and positively impacting their communities around the country.
Last weekend, the annual Central Intercollegiate Athletic Association (CIAA) Basketball Tournament took place in Charlotte, N.C., and McDonald's and a few of their celebrity brand ambassadors were on hand to culminate their latest Men of McCafé Search, to identify five community service-driven men.
The food service giant previously kicked off the search at the Atlanta Football Classic, where historically black college and university (HBCU) rivals Florida A&M University and Tennessee State University battled it out at the Georgia Dome.
The lucky contest winners will win an all-expense paid trip to the 2011 Essence Music Festival.
BlackVoices.com was on location to catch all of the action.
Check out the exclusive video package (below), featuring nationally syndicated radio personality and noted HBCU philanthropist Tom Joyner, 'Meet the Browns' hottie Lamman Rucker, former NFL player and reality star Isaac Keys, TV personality Alesha Renee, and choreographer, actor and fitness guru Darrin Dewitt Henson chop it up with BV for the cameras.
More Info on the McDonald's Men of McCafe:
The Men of McCafe is a group of African-American male brand ambassadors. Five community service-minded males will represent as the official Men of McCafe at the 2011 Essence Music Festival in New Orleans during Fourth of July weekend. Consumers can log on to www.365Black.com and apply for a chance to represent McCafe until April 15, 2011.