If the rumor is true, this won't be the first time that Essence employed a white person in an economy where blacks are hit hardest by unemployment. Just last year the magazine came under fire for hiring Ellianna Placas as it's fashion director. Now, Michael Bullderdick will serve as the Managing Editor, according to writer Christelyn Karazin.
Karazin mentioned she didn't care that Bullderdick will be a new name on the masthead but the choice comes as a surprise to her because it contradicts the magazine's worship of black men.
"It was inevitable. Essence has become completely irrelevant to a new segment of black women who actually feel like their smarts, looks and loyalty should be appreciated by ALL men, of all races, not just by the yearly dog-bone, "10 Black Men Who Want You!" piece geared to stroke the egos of men whose heads are bigger than a Dodger's baseball bobblehead, and frankly don't need it any more. They won. We lost," she writes.
And as strong as Karazin's opinion is, she may have a point. Besides the presumed loyalty to black men Essence promotes, it does seem odd that the publication couldn't find or chose to overlook qualified black candidates.
In time we'll discover if the rumor is true but if it is we hope Bullderdick does black women justice.