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If the rumor is true, this won't be the first time that Essence employed a white person in an economy where blacks are hit hardest by unemployment. Just last year the magazine came under fire for hiring Ellianna Placas as it's fashion director. Now, Michael Bullderdick will serve as the Managing Editor, according to writer Christelyn Karazin.
Karazin mentioned she didn't care that Bullderdick will be a new name on the masthead but the choice comes as a surprise to her because it contradicts the magazine's worship of black men.
"It was inevitable. Essence has become completely irrelevant to a new segment of black women who actually feel like their smarts, looks and loyalty should be appreciated by ALL men, of all races, not just by the yearly dog-bone, "10 Black Men Who Want You!" piece geared to stroke the egos of men whose heads are bigger than a Dodger's baseball bobblehead, and frankly don't need it any more. They won. We lost," she writes.
And as strong as Karazin's opinion is, she may have a point. Besides the presumed loyalty to black men Essence promotes, it does seem odd that the publication couldn't find or chose to overlook qualified black candidates.
In time we'll discover if the rumor is true but if it is we hope Bullderdick does black women justice.
Comments: (28)
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By: Robert on 7/11/2011 5:06PM
PRICELESS QUOTE: "In time we'll discover if the rumor is true but if it is we hope Bullderdick does black women justice."
I bet it will. LMFAO!!!!!!!!!!!!
I have to use that one. When interviewing with a female employer make sure your last name is a STRONG phallic symbol.
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By: Bruce on 7/11/2011 5:09PM
So why is this news? If a white magazine hires a black guy, would there be the same reaction.
I think BV's true racist colors are showing here.
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By: Blacq on 7/12/2011 7:32PM
Er...word to the "informed?" BV is owned and controlled by Whites.
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By: debbie on 7/11/2011 5:42PM
Essence is owned by Time Warner, right? What's the big deal? It's just like Black Enterprises and Carol's Daughter. Companies once owned by African Americans that are now only fronted by a black face. I no longer purchase Black Enterprises or Carol's Daughter, not because they're now owned by a non-black person but because the African American entrprenuers that I supported weren't honest with me, the consumer. I know it was a business move but people who support your efforts deserve the truth. At least if the Essence rumor is true, they're being honest and upfront. Leave it up to the consumer to decide. Who knows, the white guy might do a good job.
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By: Sabrina on 7/11/2011 7:12PM
The issue is not if the White manager will do a good job and be fair to Black women, but the issue is that this is a Black Magazine that was started for Black people because there was a problem with White America being fair to Black woman and woman of color.
Models could not get a job becasuse their skin was too brown, advertisers did not want to advertise black hair care products and makeup. Contract deals were and still are given to half white or light skined singers, models and actresses. The beauty shown on Tv, magazines, and the media are still showing images of White females, very few African women are being shown or even work in the modeling field.
We buy the clothes we purchase the shoes, bags, and all the accessories and we are still treated so unfairly. Oprah went to Paris and was turned away from a pricey store in Paris, they did not realize who she was. Oprah mentioned the shop on one of her shows and they apologized why? because of who she is not because they were sorry. Our President is intelligent, handsome, spiritual and that makes the racist and hateful Republican party who loves the rich and hates the poor nervous because he worships god and does not embrace the devil like the Republican party. They have already written the Republican party in the bible and the end is written in revelations. They all will burn in a lake of fire.
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By: Judy on 7/11/2011 6:44PM
That magazine is old and tired and constantly features the same boring old stories. Maybe it's best life is over and a new magazine like Essence can emerge.
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By: wwwTHENOIREFFECTcom on 7/11/2011 7:53PM
@Sabrina - It would incline us all to make sure we speak from truth more so than emotion. French people have not recognized race/ethnicity since the Third Republic to actually avoid a lot of the discriminatory tactics we have here in the United States. Not to say there aren't those idiots amongst those citizens who have their own personal ethnic biases, but don't lump a group of people together in a way you state you don't want them to do to you.
I agree, a black person should taking on that position. It's a cultural magazine that needs someone who understands the culture first hand. It would be like a Buddhist monk being asked to edit and set the agenda for Catholic Church service. Not that the monk is not knowledgeable of the processes, but there's something about a person who walks the walk that gives them that personal insight that's needed to make the connection with his constituents. But that's just in my opinion.
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By: pimpinperry2 on 7/11/2011 10:20PM
@ Sabrina...you said....We buy the clothes, we purchase the shoes, bags, and all the accessories and we are still treated so unfairly.
BW also supports the Korean hair stores and nail shops. When will BW say enough is enough and stop patronizing these businesses. Oh I forgot the BW ego cannot go without all of the clothes, shoes, hair, nails and accessories.
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By: PAM on 7/25/2011 6:33PM
WOW< can we have anything? I know about a dozen men in my City that would and could do that job, Once again someone just might say we asked them but they were out selling drugs, Straight out Bull get use to this also People....
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By: What? on 7/12/2011 7:45AM
I cancelled Essence years ago when it started focusing on light skinned chicks like Beyocne and white women, wa la that's when it was made public a white media company owned it. I LOVE Black Enterprise so if it made a business decision to let whites buy in to sustain in a down economy I'm fine with it because the focus (thx Graves family) on BLACK entrepreneurs hasn't changed. I was VERY diappointed with Carol's Daughter's quality!
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