CAN YOU GUESS WHAT OCHO CINCO STANDS FOR?
If you thought Terrell Owens loved the limelight, get a load of that Chad "Ocho Cinco" Johnson. Besides posing nude on a mock up cover of ESPN magazine and supposedly jump-starting a line of extra large condoms, the Cincinnati Bengals star player is making sure he diversifies so he becomes the ultimate athlete turned entertainer. The Hershey bar-colored jock recently joined the cast of 'Dancing with the Stars,' and he's busy planning another television venture – his very-own VH1 show.

"People think they know Ocho Cinco. Well, they're really gonna know me now," he told the magazine. "We've already filmed a whole season of stuff. VH1. BET. MTV. Everyone wants it. VH1 is offering more money than the rest."

VH1 wins.

In the same vein as Ray J's 'For the Love of Ray J' and Flavor Flav's 'Flavor of Love,' Johnson's upcoming dating reality show, 'The Tournament' will follow the 32 year-old as he looks for his main squeeze. This summer, the father of four will choose 16 women from the four regions of the country to compete for his love and affection.

Cameras caught Ochocinco, as he is known (it means eight five in Spanish), last week jogging in a Los Angeles park wearing nothing but sneakers. The charismatic cat has said he is crushing hard for 'Modern Family' star Sofia Vergara. But until she reciprocates his feelings, or his other crush, 'Dancing' co-star Kate Gosselin, he's searching for Miss Right.

Johnson makes his debut on 'Dancing with the Stars' March 22 and his dating show will premiere in July 2010. [EURWEB]

The hit CW sitcom 'The Game' may be over, but one of the popular show's star continues to forge ahead with new work.

Hunky actor Coby Bell -- who played the penny pinching jock Jason Pitts -- has landed a new gig.

The former 'Third Watch' star will join the upcoming season of the hit USA show, 'Burn Notice.' The 39 year-old Orange County, California native will be a series regular for the fourth season of the network's flagship series, which kicks off this summer.

Lance Gross has come a long way since his days at Howard University, where he contemplated a career as a professional track and field athlete. Making the decision to pursue his dream of acting and taking the jump to move to Hollywood has proved to be life changing.

This week, the 28 year-old actor will star opposite heavy-hitters like Academy Award-winner Forest Whitaker, Regina King and America Ferrara in the romantic comedy 'Our Family Wedding.' The film tackles the topic of an interracial couple who decided to get married and the difficulties they face when they meet each other's family.

It marks, perhaps, the first wedding movie to tackle the subject of what happens when a Latino and African-American decide to tie the knot.

For Gross, the timing to shoot a wedding film couldn't have been better. The Oakland native is marrying 'America's Next Top Model' winner Eva Marcille in July. So wedding planning has really been on the brain.

Since making music industry history by being the first artist to have five consecutive number one albums on the Billboard Top 200 charts, DMX has battled with staying out of trouble with the law.

After serving half of his 18 month probation, the former Def Jam Records superstar has found a way to find himself back in jail.

The 39 year-old rapper (real name: Earl Simmons) was arrested in Arizona on March 9 for allegedly violating his probation by using drugs, including cocaine.

Bravo's 'Real Housewives of Atlanta' star Nene Leakes is speaking out about her eldest son's recent arrest for possession of marijuana outside of Atlanta on March 7.

The tell-it-like-it-is reality television star released a statement to the BV Newswire, letting it be known that she is not happy with her son Bryson Bryant, a former Clark Atlanta University student. Since Bryant is a minor, he was taken to Gwinnett County Detention Center.

There are very few hip hop figures who remain as beloved in their death as they were alive, but The Notorious B.I.G. is one of those individuals.

Today (March 9) marks the 13th anniversary of the passing of the rapper, whose real name was Christopher Wallace. Since being fatally gunned down in 1997 after leaving a Vibe magazine party in Los Angeles, still, no suspects have been arrested in his murder.

Investigations into the murder of the Brooklyn-bred lyricist remain on-going and the wrongful-death lawsuit filed by his mother, Voletta Wallace and his ex-wife Faith Evans, against the city of Los Angeles and other defendants is also pending.

Speculation is widespread as to who was blamed for Biggie's murder. Fingers have been pointed at former Death Row Records CEO Suge Knight and Los Angeles Police Department cops.

Respected news anchorman Ed Gordon is returning to the network where he got his start.

Today, BET announced that the former '60 Minutes' correspondent will host a variety of news programs and specials.

This year marks the network's 30th anniversary celebration and Gordon couldn't be happier about his return.

"I am excited about coming back to BET," Gordon said. "Since my departure (from BET) viewers have told me consistently that they wanted me to return to the network. Well here I am! I am elated about the plans we have to serve the viewers and cover our community and the world."